徐
俊
文
Vincent Tsui
營銷品牌管理專才，亦為作家、培訓師、大學講師、主持及商業演講者。徐俊文涉足跨國企業營銷多年後，自 2009 年起以筆名「徐緣」寫作，曾出版 8 本營銷相關作品及於傳媒專欄和社交媒體撰寫營銷知識，題材涉獵營銷廣告、品牌形象、商業管理、社交媒體、內容營銷、公關策略、社會時事及流行文化等。 曾任壹傳媒首席行銷長，於 2015 年推動蘋果革新版副刊《果籽》面世。現營運營銷策劃集團 TKS Partners（包括廣告公司 Spoon Digital Limited 及公關公司 Pinocchio Communications Limited），為公私營機構提供營銷策略、廣告創意、公關管理、宣傳製作、及媒體投放等服務。
CAREER
Jun 2017 – NOW
TKS Partners
Founder
TKS Partners
A full service marketing consultancy group offering integrated marketing strategy & execution services that create value for business & community
Oct 2015 – Jun 2017
Next Media
No.1 media company in Hong Kong
Chief Marketing Officer
Concurrent role as Executive Editor in Chief of Apple Daily HK
Jun 2007 – Oct 2015
Mentholatum AsiaPacific Limited
Marketing & Sales Director
May 2005 – Jun 2007
Unilever Hong Kong Limited
Product Manager
Ice cream & Spread
Trade Category Manager
Ice Cream & Spread
Aug 1999- May 2005
British American Tobacco
Brand Manager
Dunhill & Other Premium Brand, Premium Business Unit
Associate Brand Manager
Kent, Brand Marketing Department
TEACHING
經驗
教學
自 2011 年開始，在香港各大專學府教授 Marketing、Branding 及 Ecommerce 相關學科，涵蓋碩士、學士、文憑及在職高級行政人員課程。
2020 - NOW
The Hong Kong University of Science and Technology
Part Time Lecturer
Industrial Landscape: Understanding the Elements to Start a Business Jointly run by the Schools of Engineering, Science and Business & Management.
2019 - NOW
Hang Seng University of Hong Kong
Adjunct Professor
Brand Strategy and Consumers Communication Master of Arts in Strategic Communication (MA-SC)
Finsight ED
Trainer
Content Marketing & Facebook Management
2015 - NOW
Hong Kong Polytechnic University
Visiting Lecturer
Digital Consumer Behaviour & Brand Building with Social Media Executive Certificate in Digital & Social Media Marketing
2013 - NOW
The Chinese University of Hong Kong
Part Time Lecturer
Integrated Brand Communications Degree of Journalism & Communication
2011 - 2013
HKU School of Professional and Continuing Education
Part Time Lecturer
Integrated Brand Communications Advanced Diploma in Marketing & Brand Management
2009 - 2010
廣告 101
Advertising Playgroup
Part Time Lecturer
Marketing 101 sharing to practitioners in Advertising & Marketing industry