top of page
V_home_banner_02A.jpg

Vincent Tsui

營銷品牌管理專才,亦為作家、培訓師、大學講師、主持及商業演講者。徐俊文涉足跨國企業營銷多年後,自 2009 年起以筆名「徐緣」寫作,曾出版 8 本營銷相關作品及於傳媒專欄和社交媒體撰寫營銷知識,題材涉獵營銷廣告、品牌形象、商業管理、社交媒體、內容營銷、公關策略、社會時事及流行文化等。 曾任壹傳媒首席行銷長,於 2015 年推動蘋果革新版副刊《果籽》面世。現營運營銷策劃集團 TKS Partners(包括廣告公司 Spoon Digital Limited 及公關公司 Pinocchio Communications Limited),為公私營機構提供營銷策略、廣告創意、公關管理、宣傳製作、及媒體投放等服務。

CAREER

Jun 2017 – NOW

TKS Partners

Founder

TKS Partners

logos 2.png

A full service marketing consultancy group offering integrated marketing strategy & execution services that create value for business & community

Oct 2015 – Jun 2017

Next Media

No.1 media company in Hong Kong

 

Chief Marketing Officer

Concurrent role as Executive Editor in Chief of Apple Daily HK

Jun 2007 – Oct 2015

Mentholatum AsiaPacific Limited

Marketing & Sales Director

May 2005 – Jun 2007

Unilever Hong Kong Limited

Product Manager

Ice cream & Spread

Trade Category Manager

Ice Cream & Spread

Aug 1999- May 2005

British American Tobacco

Brand Manager

Dunhill & Other Premium Brand, Premium Business Unit

Associate Brand Manager

Kent, Brand Marketing Department

career
Teaching
V_T_banner-12.jpg

TEACHING

經驗

教學

自 2011 年開始,在香港各大專學府教授 Marketing、Branding 及 Ecommerce 相關學科,涵蓋碩士、學士、文憑及在職高級行政人員課程。

2020 - NOW

The Hong Kong University of Science and Technology

Part Time Lecturer

Industrial Landscape: Understanding the Elements to Start a Business Jointly run by the Schools of Engineering, Science and Business & Management.

2019 - NOW

Hang Seng University of Hong Kong

Adjunct Professor

Brand Strategy and Consumers Communication Master of Arts in Strategic Communication (MA-SC)

Finsight ED

Trainer

Content Marketing & Facebook Management 

2015 - NOW

Hong Kong Polytechnic University

Visiting Lecturer

Digital Consumer Behaviour & Brand Building with Social Media Executive Certificate in Digital & Social Media Marketing

2013 - NOW

The Chinese University of Hong Kong

Part Time Lecturer

Integrated Brand Communications Degree of Journalism & Communication

2011 - 2013

HKU School of Professional and Continuing Education

Part Time Lecturer 

Integrated Brand Communications Advanced Diploma in Marketing & Brand Management

2009 - 2010

廣告 101
Advertising Playgroup

Part Time Lecturer 

Marketing 101 sharing to practitioners in Advertising & Marketing industry

PUBLICATION

《型銷》 

營銷策略及案例分享

誠品書店 2014 年度商業書籍暢銷榜
第 1 名

 

2014 年「香港金閱獎」
非文學類 ─ 生活健康組十大書籍

《甜銷》 

性廣告分析與歷史研究

2017 香港出版雙年奬
得奬作品
 

2016 年「香港金閱獎」
非文學類 ─ 生活健康組十大書籍

《卜街》 

營銷未來趨勢分析

2019 香港出版雙年奬
得奬作品

《銷災》

《消費者通識》

《購想》

《品》

《廣告@日本》

Publication-home

Contact Me

Please contact me via facebook page messenger

Contact me
bottom of page